Monday, January 07, 2008

Iphone flops at Christmas despite hype

Maybe a bit of hype in the title, but no surprises that the iphone hasn't had the expected level of sales in the UK.


Although O2 enjoyed a major spike in iPhone sales in the week before Christmas, this was after disappointing sales from the much-hyped 9 November launch.

Most stores are believed to have missed iPhone targets by some distance, with a typical-sized O2 store selling just one iPhone per week.

There are probably a broad number of reasons for this - some are connected to the downturn in spending, others to their competitors (eg the LG Viewty). Ultimately, data charges not withstanding, and PDA style phone has a limited market and the iphone will never be as ubiquitous as Apple would want it to be.

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