Friday, February 22, 2008
Monday, February 18, 2008
Mobile Apps still not popular with users
A study by AppTrigger found that 57 per cent have not advanced their use of mobile phones in five years.
Despite 74 per cent believing that the services offered have improved more than half (57 per cent) of UK mobile phone owners use their phone for the same things that they did in 2003, according to a study by telecom application connectivity specialist AppTrigger.
According to the study, nearly half of the users said they have never received sports, retails promotions etc.
The producers of the study believes that mobile phone operators are largely locked into proprietary application suites and hindered by complex connectivity issues. However, an explination may simple be that most users just want to make calls and send SMS on their mobile.
Interestingly, those users who did download apps, the majority of 14-24 year olds were interested in games and ringtones. The 24-35 age group used more PDA style applications such as diary systems. The biggest surprise was in the 35-55 age group - these were the greatest users of mobile internet.
Despite 74 per cent believing that the services offered have improved more than half (57 per cent) of UK mobile phone owners use their phone for the same things that they did in 2003, according to a study by telecom application connectivity specialist AppTrigger.
According to the study, nearly half of the users said they have never received sports, retails promotions etc.
The producers of the study believes that mobile phone operators are largely locked into proprietary application suites and hindered by complex connectivity issues. However, an explination may simple be that most users just want to make calls and send SMS on their mobile.
Interestingly, those users who did download apps, the majority of 14-24 year olds were interested in games and ringtones. The 24-35 age group used more PDA style applications such as diary systems. The biggest surprise was in the 35-55 age group - these were the greatest users of mobile internet.
Monday, February 04, 2008
Quote of the Day
Cyriac Roeding, the head of CBS Mobile, speaking at a conference said:
'How do we expect anyone to take this seriously as an advertising device… So let’s make it simpler–let’s talk about usability, let’s not talk about the next 15 menu items, and let’s not try to copy another medium … If you are trying to make this the next online page, you will fail…because this is a new medium in its own right.'
Absolutely spot on. When it comes to mobile, more is not better. It all comes down to the simple fact that most people are using their phones for calls, SMS and as a phone book. Packing it with other features only appeals to a small minority.
'How do we expect anyone to take this seriously as an advertising device… So let’s make it simpler–let’s talk about usability, let’s not talk about the next 15 menu items, and let’s not try to copy another medium … If you are trying to make this the next online page, you will fail…because this is a new medium in its own right.'
Absolutely spot on. When it comes to mobile, more is not better. It all comes down to the simple fact that most people are using their phones for calls, SMS and as a phone book. Packing it with other features only appeals to a small minority.
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