Cyriac Roeding, the head of CBS Mobile, speaking at a conference said:
'How do we expect anyone to take this seriously as an advertising device… So let’s make it simpler–let’s talk about usability, let’s not talk about the next 15 menu items, and let’s not try to copy another medium … If you are trying to make this the next online page, you will fail…because this is a new medium in its own right.'
Absolutely spot on. When it comes to mobile, more is not better. It all comes down to the simple fact that most people are using their phones for calls, SMS and as a phone book. Packing it with other features only appeals to a small minority.
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