Monday, October 06, 2008

Flight Checkin by Mobile

This is the kind of application I love. Lufthansa, the German airline are implementing a check in by SMS system.
Passengers will soon be able to have a complete check in service, including seat allocation and boarding card, through their phone.
The system uses a 2D barcode delivered to their handset which can be scanned to access the departure lounge or other areas.
Click here for more information on Mobile Ticketing.

Thursday, October 02, 2008

DMA Mobile Marketing Guide

As part of my role with the DMA (Direct Marketing Association) Mobile Council, I have contributed to a series of help notes which have formed a mobile marketing guide.
These cover all the current tools, such as SMS and Mobile Web as well as emerging tools such as QR (quick recognition), LBS (location based services) and Bluetooth applications.
Each help note explains what the tool or technology is, how it works and some examples of how it has been used.
The guides are free to everyone - click here to go to the DMA Mobile Council site