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Sunday, March 04, 2007
With mobile being such a personal form of communication it's hardly surprising that it should become a key channel for relationships.
A report in a US magazine gives a few examples of students being dumped by the their parterner by SMS ...
Sophomore zoology major Jessica Artl was getting ready for bed when her cell phone alerted her that she had received a text message - the words that ran across her cell phone screen were not the romantic sweet nothings she may have expected: "i think i just wanna b single right now."
Relationship rules and etiquette are seemingly shifting in an era of instant communication, making text message breakups a new and strikingly common reality for many estranged couples.
Another student Kyla Haywood said she was disappointed when her relationship ended in a text message.
"We were texting back and forth. I tried to call him but he wouldn't pick up, so I just said (text messaged) it was through," said Haywood. "It's unacceptable. I thought it was childish to text it, but he just wouldn't pick up the phone."
While some say they find that severing a relationship by way of text message is impersonal, if not downright cruel, others find that it's a practical and acceptable means of breaking ties. One male student said he has ended about three relationships through text messages, including one that simply read "i'm done w/u."
"You don't have to feel bad about it when you hear them crying over the phone or something," Upton said. "I don't really invest much into relationships."
http://www2.blogger.com/img/gl.link.gif
Our worlwide SMS system, allows the setting up of message templates. Perhaps for the uncommitted students we should enourage some 'dump your partner' templates to reduce even more effort in ending their relationship!
And there was I thinking the whole was to invest in a relationship!
In Dubai a senior cleric has allowed the country's men to divorce women by text. The thinking being that it is no different than a written note. The Islamic law says that a man may divorce his wife by saying (or writting) 'I divorce you' 3 times.
The report is not clear whether they would have to say it three times in one text, or once over 3 texts for the divorce to be acceptable.
A report in a US magazine gives a few examples of students being dumped by the their parterner by SMS ...
Sophomore zoology major Jessica Artl was getting ready for bed when her cell phone alerted her that she had received a text message - the words that ran across her cell phone screen were not the romantic sweet nothings she may have expected: "i think i just wanna b single right now."
Relationship rules and etiquette are seemingly shifting in an era of instant communication, making text message breakups a new and strikingly common reality for many estranged couples.
Another student Kyla Haywood said she was disappointed when her relationship ended in a text message.
"We were texting back and forth. I tried to call him but he wouldn't pick up, so I just said (text messaged) it was through," said Haywood. "It's unacceptable. I thought it was childish to text it, but he just wouldn't pick up the phone."
While some say they find that severing a relationship by way of text message is impersonal, if not downright cruel, others find that it's a practical and acceptable means of breaking ties. One male student said he has ended about three relationships through text messages, including one that simply read "i'm done w/u."
"You don't have to feel bad about it when you hear them crying over the phone or something," Upton said. "I don't really invest much into relationships."
http://www2.blogger.com/img/gl.link.gif
Our worlwide SMS system, allows the setting up of message templates. Perhaps for the uncommitted students we should enourage some 'dump your partner' templates to reduce even more effort in ending their relationship!
And there was I thinking the whole was to invest in a relationship!
In Dubai a senior cleric has allowed the country's men to divorce women by text. The thinking being that it is no different than a written note. The Islamic law says that a man may divorce his wife by saying (or writting) 'I divorce you' 3 times.
The report is not clear whether they would have to say it three times in one text, or once over 3 texts for the divorce to be acceptable.
And the latest estimate for mobile content is ...
Another week and another estimate of the value of mobile content ...
According to 2007 Global Mobile - Data and Content Markets, a study by Paul Budde Communication Pty Ltd., the global mobile content market is expect to be valued at excess of $1 trillion.http://www2.blogger.com/img/gl.link.gif
Obviously, this will have a definite impact on how information professionals will work in the future and the tools that will be available online. In addition, demands on professionals may changes in terms of expectations from clients and colleagues.
... products like immedia24 and are designed to address that market and delivery SMS and content seamlessly from the web.
According to 2007 Global Mobile - Data and Content Markets, a study by Paul Budde Communication Pty Ltd., the global mobile content market is expect to be valued at excess of $1 trillion.http://www2.blogger.com/img/gl.link.gif
Obviously, this will have a definite impact on how information professionals will work in the future and the tools that will be available online. In addition, demands on professionals may changes in terms of expectations from clients and colleagues.
... products like immedia24 and are designed to address that market and delivery SMS and content seamlessly from the web.
Apple expects iphones to sell quickly
Well they would say that ...
Apple has dismissed critics who claim that $499 is too much for a mobile phone. The argument appears to be that people don’t pay a lot of money for mobile handsets because those handsets are worthless, and doesn’t want to compare the iPhone to others in a similar price range: “That kind of analysis doesn’t make really great products...The iPod would not have been brought to market if we would have looked at it that way — how many $399 music players were being sold at that time?” As such, it expects 10 million people to pay $499 for the phone next year.
The iPhone may sell well, even at a higher price point, but when Apple Chief Operating Officer Timothy Cook comes out and says something like “if we offer something that has tremendous value, that is sort of this thing people didn’t have in their consciousness—it was not imaginable” ... hmm.
On the carrier side, AT&T Chief Financial Officer Rick Lindner said that up to 75 percent of people buying the iPhone will be first-time subscribers to AT&T‘s mobile service.
Apple may have produced a great device, but it will not be a killer app until the price is within the mainstream and compares to similar high end handsets. However if the trend of the ipod is anything to go by, cheaper models around the $100 mark will soon appear and make it genuinely mass market.
Apple has dismissed critics who claim that $499 is too much for a mobile phone. The argument appears to be that people don’t pay a lot of money for mobile handsets because those handsets are worthless, and doesn’t want to compare the iPhone to others in a similar price range: “That kind of analysis doesn’t make really great products...The iPod would not have been brought to market if we would have looked at it that way — how many $399 music players were being sold at that time?” As such, it expects 10 million people to pay $499 for the phone next year.
The iPhone may sell well, even at a higher price point, but when Apple Chief Operating Officer Timothy Cook comes out and says something like “if we offer something that has tremendous value, that is sort of this thing people didn’t have in their consciousness—it was not imaginable” ... hmm.
On the carrier side, AT&T Chief Financial Officer Rick Lindner said that up to 75 percent of people buying the iPhone will be first-time subscribers to AT&T‘s mobile service.
Apple may have produced a great device, but it will not be a killer app until the price is within the mainstream and compares to similar high end handsets. However if the trend of the ipod is anything to go by, cheaper models around the $100 mark will soon appear and make it genuinely mass market.
SMS aids democracy
The term 'Free SMS' takes on a whole new meaning ...
The African nation of Zimbabwe has a new take on mobile radio—via SMS, reports Al Jazeera. SW Radio Africa was closed down by Mugabe’s government within days of opening in the country, so set up a new base outside London. A few years later the broadcast was jammed, and SMS turned out to be the most economica method of distributing news. “Gerry Jackson, founder of the London-based station, said about 2,000 Zimbabwean mobiles are currently receiving the station’s news content via text – and interest is growing...The biggest challenge in using texts for news lies in condensing complex stories into a 160 character message.”
A similar approach has been taken with the Free Fiji campaign to end the military dictatorship in the country. SMS has been used to text citizens with information about rallies and other ani-goverment activities.
The African nation of Zimbabwe has a new take on mobile radio—via SMS, reports Al Jazeera. SW Radio Africa was closed down by Mugabe’s government within days of opening in the country, so set up a new base outside London. A few years later the broadcast was jammed, and SMS turned out to be the most economica method of distributing news. “Gerry Jackson, founder of the London-based station, said about 2,000 Zimbabwean mobiles are currently receiving the station’s news content via text – and interest is growing...The biggest challenge in using texts for news lies in condensing complex stories into a 160 character message.”
A similar approach has been taken with the Free Fiji campaign to end the military dictatorship in the country. SMS has been used to text citizens with information about rallies and other ani-goverment activities.
Developing Countries and Mobile Content
Mobile users in developing countries are more interested in mobile content and services than other countries, reports ClickZ. That shouldn’t be too surprising to anyone, but here are some figure:
A report revealed that 63.5 percent of people in Latin America want to access the internet on their mobile phones—In Asia that figure is 56.4 percent, in Eastern Europe it’s 53.9 percent, in Western Europe it’s 30.4 percent and in the US it’s only 22.6 percent. The accepted wisdom is that this is due to a lack of infrastructure in these countries. “The new mobile power user is really in emerging markets. There is a population in these markets that is interested in using and willing to pay for advanced services,” said Dave Murray, director of the CMO Council’s FAME Group.
A report revealed that 63.5 percent of people in Latin America want to access the internet on their mobile phones—In Asia that figure is 56.4 percent, in Eastern Europe it’s 53.9 percent, in Western Europe it’s 30.4 percent and in the US it’s only 22.6 percent. The accepted wisdom is that this is due to a lack of infrastructure in these countries. “The new mobile power user is really in emerging markets. There is a population in these markets that is interested in using and willing to pay for advanced services,” said Dave Murray, director of the CMO Council’s FAME Group.
Thursday, March 01, 2007
Mobile Advertising in The UK
Mobile phones have become as indispensable as wallets and doorkeys. Most people won�t leave home without them, and if they do, they will more than likely go back to pick them up. So why is mobile advertising�sending promotions and targeted adverts to people via their handsets�not yet perceived as big business by advertising agencies in Europe?
The revenue for mobile advertising is set ot rocket to $11.5 billion in the next 5 years according to Informa, the research company.
The mobile marketing and advertising sector in the UK is currently dominated by smaller digital agencies rather than the big ad agencies.
So far mobile is being investigated, but not invested in, by the above-the-line agencies.
Many agencies are not famed for their forward-thinking, especially when it comes to technology. But there is another reason for reticence on the part of the above-the-line advertising agencies. Penetration of mobile in the UK may be high, but it�s still very early days when it comes to mobile multimedia use.
This is a combination of slow and poor technology combined with the data costs for mobile users.
�The big steps that need to be in place for any brand to seriously consider a new channel is to be able to reach as broad an audience as possible and to do so in a compelling way and to have the ability to measure its effectiveness,� he says. �Those aspects have not been in place in mobile.�
Indeed, even a basic issue like the cost to produce a mobile advert yields wildly different estimates, ranging from �100 to start a trial to �13,000 for a full-blown campaign.
On the plus side, there are signs that the building blocks are being put in place. For starters, mobile advertising platform vendors like Bango are bringing out new products to measure the response to mobile adverts. Systems such as immedia24 also hope to tap into that market.
There were reports that mobile operators, including Telefonica�s O2 and Vodafone, were in discussions to create a common search platform that could work across multiple mobile Internet portals. Their thinking is that a single platform would help ease the burden of larger companies investing in this still-emerging space. The operators are reportedly debating whether to create their own platform or to buy one in from an established search portal, such as Yahoo! or Google, which want to mark out their own advertising territory on the mobile Internet.
Some major brands have already seen early mobile advertising success. Last November, Coca Cola launched its newest campaign, The Happiness Factory, on mobile before doing so on traditional media. Over the Christmas period, the drinks giant reported 579,000 page impressions for a mobile campaign it ran with operator 3, with a conversion rate of 9.5% for click-throughs on the advert.
Typical conversion rates for mobile adverts are between 1.5% and 6% - �Coca Cola now considers mobile media just like any other media in the mix,� an agency insider said.
�You can see agencies wanting to get involved and move into the space, which is being driven by the tightening of ad budgets across the board�. �In the last year, we�re seeing a lot more budget coming into digital.�
Countries in Asia have stolen a march on mobile advertising, by far. In fact, in Japan advertising has become the primary way that mobile content companies make their revenue. Anderson at Bango believes the US, too, has huge potential.
Back in Europe, the market could be at a tipping point this year. If increasingly sophisticated devices and high penetration can be accompanied by new mobile advertising initiatives, from operators and Internet portals, it could be the opening that agencies and their large media clients have been waiting for.
The revenue for mobile advertising is set ot rocket to $11.5 billion in the next 5 years according to Informa, the research company.
The mobile marketing and advertising sector in the UK is currently dominated by smaller digital agencies rather than the big ad agencies.
So far mobile is being investigated, but not invested in, by the above-the-line agencies.
Many agencies are not famed for their forward-thinking, especially when it comes to technology. But there is another reason for reticence on the part of the above-the-line advertising agencies. Penetration of mobile in the UK may be high, but it�s still very early days when it comes to mobile multimedia use.
This is a combination of slow and poor technology combined with the data costs for mobile users.
�The big steps that need to be in place for any brand to seriously consider a new channel is to be able to reach as broad an audience as possible and to do so in a compelling way and to have the ability to measure its effectiveness,� he says. �Those aspects have not been in place in mobile.�
Indeed, even a basic issue like the cost to produce a mobile advert yields wildly different estimates, ranging from �100 to start a trial to �13,000 for a full-blown campaign.
On the plus side, there are signs that the building blocks are being put in place. For starters, mobile advertising platform vendors like Bango are bringing out new products to measure the response to mobile adverts. Systems such as immedia24 also hope to tap into that market.
There were reports that mobile operators, including Telefonica�s O2 and Vodafone, were in discussions to create a common search platform that could work across multiple mobile Internet portals. Their thinking is that a single platform would help ease the burden of larger companies investing in this still-emerging space. The operators are reportedly debating whether to create their own platform or to buy one in from an established search portal, such as Yahoo! or Google, which want to mark out their own advertising territory on the mobile Internet.
Some major brands have already seen early mobile advertising success. Last November, Coca Cola launched its newest campaign, The Happiness Factory, on mobile before doing so on traditional media. Over the Christmas period, the drinks giant reported 579,000 page impressions for a mobile campaign it ran with operator 3, with a conversion rate of 9.5% for click-throughs on the advert.
Typical conversion rates for mobile adverts are between 1.5% and 6% - �Coca Cola now considers mobile media just like any other media in the mix,� an agency insider said.
�You can see agencies wanting to get involved and move into the space, which is being driven by the tightening of ad budgets across the board�. �In the last year, we�re seeing a lot more budget coming into digital.�
Countries in Asia have stolen a march on mobile advertising, by far. In fact, in Japan advertising has become the primary way that mobile content companies make their revenue. Anderson at Bango believes the US, too, has huge potential.
Back in Europe, the market could be at a tipping point this year. If increasingly sophisticated devices and high penetration can be accompanied by new mobile advertising initiatives, from operators and Internet portals, it could be the opening that agencies and their large media clients have been waiting for.
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