There are a number of stats coming out that show the iphone and iphone users as having a significant impact on mobile content and advertising.
According to Getjar.com, the iphone represented just 0.04% of the mobile handset market in Dec 2008.
Admob, the mobile advertising network, reported that 16% of their users were on iphones, and 48% of the Smartphone market.
We are also seeing numerous reports of the success of Apple's App Store and iphone developers making bucket loads of money:
'Consumers downloaded more than 10 million iPhone applications within the App Store's first three days and 60 million in the first month, a $21 million windfall for Apple's developer partners'
So what is the significance of all this? In spite of iphone's small market share and in spite of the fact that their users tend to be a bit smug, there is no doubt that users are genuine early adopters. They both browse the web and download more than any other phone user. And if you are looking to develop mobile apps, there is a greater chance of success by developing for the iphone.
Tuesday, January 27, 2009
Wednesday, January 21, 2009
SMS is still the killer app
It's something I have been saying for a while, but a recent report shows that SMS is still the killer application for mobile and set to double in the next four years.
In their report‘Mobile Messaging Futures 2008 – 2013’, Portio Research found that the mobile messaging industry was worth $120bn in 2008, but set to grow, even in the current economic climate to over $220bn by 2013.
As well as the significant peer to peer marketing, the growth in SMS has been boosted by business messaging, such as mobile marketing or customer service applications. Another factor is the growth in the US. From a slow start, American mobile users have finally realised the benefits of SMS. It remains 'king' as it is cheap, simple to use and available across almost all phones and networks.
Whilst many in the mobile marketing and advertising sector have been talking about fancy applications, the impact of the iphone and so on, I am of the strong opinion that SMS will continue to drive any mobile campaign as it is such a killer application.
In their report‘Mobile Messaging Futures 2008 – 2013’, Portio Research found that the mobile messaging industry was worth $120bn in 2008, but set to grow, even in the current economic climate to over $220bn by 2013.
As well as the significant peer to peer marketing, the growth in SMS has been boosted by business messaging, such as mobile marketing or customer service applications. Another factor is the growth in the US. From a slow start, American mobile users have finally realised the benefits of SMS. It remains 'king' as it is cheap, simple to use and available across almost all phones and networks.
Whilst many in the mobile marketing and advertising sector have been talking about fancy applications, the impact of the iphone and so on, I am of the strong opinion that SMS will continue to drive any mobile campaign as it is such a killer application.
Monday, January 19, 2009
Users 'baffled' by extra phone features
This comes as no surprise, but a survey carried out by Mformation and reported on the BBC stated that 61% of users found setting up a new phone harder than moving bank accounts. And 85% of people said it was extremely difficult.
Whilst the handset manufacturers keep telling us that we want new features all the time, it would appear that most users are not that interested. 61% of people said that they did not bother using an application if they couldn't use it straight away.
We know that people are impateint when it comes to their phone. It also show that there is not sufficient reward in using extra features to bother with learning them. This supports my own view that most people want SMS and voice form their phones, and just aren't interested in other features.
Whilst the handset manufacturers keep telling us that we want new features all the time, it would appear that most users are not that interested. 61% of people said that they did not bother using an application if they couldn't use it straight away.
We know that people are impateint when it comes to their phone. It also show that there is not sufficient reward in using extra features to bother with learning them. This supports my own view that most people want SMS and voice form their phones, and just aren't interested in other features.
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