Yes, shock horror! The surprise news is that young people have little trust in their mobile operator, little loyalty to them and will regularly switch networks.
In an extensive survey of 14-27 year old's in London, New York, Munich and Barcelona, many cited a 'lack of trust' as their reason for changing mobile operators.
Customers were nervous about the charges from using data services, and limited their mobile web access and wap downloads as a result.
Years of cynical pricing of data and for roaming has obviously put of many of their younger customers. The survey also showed that they are not attracted by fancy incentives such as mobile TV or other content. As with consumers of all ages they were interested in good customer service and clear, transparent pricing and billing.
It's not exactly rocket science, but once again, the networks have failed to understand how to keep their customers (in this case younger customers) happy.
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