Thursday, December 06, 2007

Blowing our own trumpet

I rarely use this blog to promote our own services - we have systems for messaging to mobile, mobile markeing and mobile content delivery - however some recent conversations with both clients and potential investors has helped me realise the value of our service/applications.
What we have tried to do is to build web-based mobile communication systems that work really well and are easy to use. They should be low-cost to set up and use. But key to this is to provide an excellent level of customer service.
Time and again I am reminded by clients of the type of service offered by our competitors. Their systems, though apparently offering the same functionality are difficult to use, and often just don't work. And try getting hold of them on the phone! And when you do, try getting a straight answer.
A client pointed out to me yesterday that talking to other developers about their mobile content platform, the pound signs light up in their eyes and expect content creators to pay 1000s of pounds for systems that are poorly built backed by a poor service.
Maybe the reason is their background in the telecoms industry. The reputation there is of making a quick buck where they can and then moving on. Look at what happened with premium voice calls, then premium SMS and markets such as the ring-tone. Where possible they obsfucate informtion so the customer has no idea what things will cost. They charge as much as they can. Then when consumer pressure, or more likely, the regulators threaten to pull the plug they move on to the next quick buck.
Ping Corp, the company behind immedia24, txt4ever and txt4everywhere has a background of web and design. We are more service focussed. Our interest is not in the quick buck but developing a long term on-going relationship with our customers. What's the point in trying to fleece customers short-term, if there is no long-term relationship?
It's been hard to explain why our company is unique - sometimes it just takes a bit of experience in the market to see that. But on a regular basis our clients tell us that the decision to use our system was a 'no brainer'.

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