OK, it's not the first, but our new
mobile marketing news service is intended to give another spin on what's happening in the world of mobile advertising and marketing.
Why are we different?
First of all, we come with no vested interests to a network, handset or membership. Secondly we are not tied to any particular medium, whether it is SMS, applications or mobile web, we are happy to report it. Finally, we are looking at the influence of general developments onto marketing. For example, the recent launch of Google Latitude may have no obvious marketing implicatations, however the expected launch of an API means that location based mobile advertising will become a practical possiblity.
The news service is here.
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