Formation, a leading developer of web and mobile applications, are seeking the opinions of the industry to understand how they feel about mobile music. They have produced an online survey, which is now online at ihttp://www.blogger.com/img/gl.link.gifmmedia24.com
The company would like to enable artist, independent labels and promoters to deliver to music to mobile users. immedia24 was launched in March 2007, and has been used by The Beats – Mike Skinners’ labels.
Marketing Manager Gunvor Overbye says “We have noticed that the industry is not taking advantage of the change in mobile usage and we are interested to find out why that is”
Formation is looking at getting a broad cross section of the industry to answer the survey and will conduct follow-up interview with anyone who has got more to say.
Gunvor Overbye added: We are trying to help the industry to understand what is going on. Many people in the music are often fearful of this new technology. This survey will enable us to get a view of where things are really going.
The survey can be found here.
The results will be published at the end of the summer on the website.
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