Reports from mblox, one of the premium sms providers, was that off portal transactions were 1.4 billion last year. Off portal means downloads and premium SMS that were not through the networks (Vodafone Live! T-Zones etc).
This is significant because both my prediction and the evidence is that mobile phone users do not trust the content or service provided by the network portals.
Looks out for an increase in non-networked sanctioned transactions over the next year.
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