David Beckham has allegedly done it with his former PA. Shane Warne has been exposed doing it several times with nurses and glamour models ...
A worldwide study of 8,500 people has shown that one in seven people in Britain have admitted to sending flirty text messages to someone other than their partner.
The global study conducted in November 2006, by Ipsos MORI research of 8,518 consumers in the Philippines, Malaysia, Indonesia, Singapore, Russia, Italy, UK and Germany found that Brits are amongst the biggest 'text cheats' in the world, second only to Malaysians. The UK are also the most suspicious - seemingly with good reason - with one in six people checking their partner's phone for 'suspicious messages'.
Suspicious Minds
Worldwide it seems that Malaysians are the most likely to send these kinds of texts, with nearly 40 per cent of people sending flirty messages behind their partners' back.
However Germans reputation for letting it all hang out and walk around in the all-together perhaps proving they have nothing to hide and are the most text-trusted, with barely 7 per cent of people checking their partner's mobiles.
By contrast, millions of 'Latin lover' Italian men use SMS as their primary tool for wooing lovers. One in ten relationships in Italy started with a text invitation for a first date, and nearly a third started with text-flirting. This is backed up by mobile phone penetration in Italy which runs at 138%.
And breaking up?
Nearly one in ten Singaporeans have used SMS to break up with someone. Germans are the least likely to be text-ditched, while 3 per cent of Brits have been dumped in this way.
Over in the text capital of the world, men in the Philippines could be said to have the easiest Valentine's Day, with more than a third of women preferring a romantic text message to chocolates or a card. Likewise 40 per cent of Russians make do with a text message on Valentine's Day.
Web-based messaging system txt4everywhere offered special deals and timed messages for Valentines.
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