More and more mobile operators are looking to content providers to increase their revenues according to new research from technology intelligence firm ABI Research. They have revealed that WCDMA subscriptions have increased by 102 per cent over the past year and that operators are looking to capitalise on this by improving their mobile content services.
They also noted that most mobile traffic will be data-orientated within the next seven years.
'Operators are now looking to YouTube Mobile, Jamster and Warner Music for content to excite and entertain consumers,' commented Jake Saunders, Asia-Pacific research director for ABI Research.
He added that messaging platforms such as Blackberry devices, as well as enterprise applications, are also helping to increase data traffic.
Earlier this month, Vodafone announced its impending rollout of YouTube Mobile for subscribers, closely following a similar mobile deal with social networking site MySpace.
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