Reports from mblox, one of the premium sms providers, was that off portal transactions were 1.4 billion last year. Off portal means downloads and premium SMS that were not through the networks (Vodafone Live! T-Zones etc).
This is significant because both my prediction and the evidence is that mobile phone users do not trust the content or service provided by the network portals.
Looks out for an increase in non-networked sanctioned transactions over the next year.
My interest is in the way we use and relate to technology - in particular, our relationship with their mobile phones. We are seeing great changes in the way people use their mobiles - both in the technology and their place in society. I am the CEO of mobile marketing agency, txt4ever, a company I started in 2005 as a mobile division of web and print company Formation Ltd, and I sit as the chair of the Direct Marketing Association’s (DMA) Mobile Marketing Council.
Showing posts with label phone networks. Show all posts
Showing posts with label phone networks. Show all posts
Friday, February 09, 2007
Subscribe to:
Posts (Atom)