... but not necessarily cheaper!
Never ones to do things through self regulation, the mobile network operators in Europe are likely to be forced to provide transparency in charges for services such as MMS and internet access. The proposed legislation is expected to come into force in 2009.
Users can expect to be informed of the cost to use data, and even an ongoing total. This is a small step in the right direction, however, there are no moves to reduce the excessive roaming charges. Hopefully once users see how much it is costing them, the operators may decide to reduce the charges to a more reasonable level without futher legislation. But then pigs might fly.
My interest is in the way we use and relate to technology - in particular, our relationship with their mobile phones. We are seeing great changes in the way people use their mobiles - both in the technology and their place in society. I am the CEO of mobile marketing agency, txt4ever, a company I started in 2005 as a mobile division of web and print company Formation Ltd, and I sit as the chair of the Direct Marketing Association’s (DMA) Mobile Marketing Council.
Showing posts with label using data abroad. Show all posts
Showing posts with label using data abroad. Show all posts
Friday, February 20, 2009
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