... but not necessarily cheaper!
Never ones to do things through self regulation, the mobile network operators in Europe are likely to be forced to provide transparency in charges for services such as MMS and internet access. The proposed legislation is expected to come into force in 2009.
Users can expect to be informed of the cost to use data, and even an ongoing total. This is a small step in the right direction, however, there are no moves to reduce the excessive roaming charges. Hopefully once users see how much it is costing them, the operators may decide to reduce the charges to a more reasonable level without futher legislation. But then pigs might fly.
My interest is in the way we use and relate to technology - in particular, our relationship with their mobile phones. We are seeing great changes in the way people use their mobiles - both in the technology and their place in society. I am the CEO of mobile marketing agency, txt4ever, a company I started in 2005 as a mobile division of web and print company Formation Ltd, and I sit as the chair of the Direct Marketing Association’s (DMA) Mobile Marketing Council.
Showing posts with label roaming data charges. Show all posts
Showing posts with label roaming data charges. Show all posts
Friday, February 20, 2009
Friday, December 21, 2007
iphone data roaming problems
Stories abound about iphone users being charged excessively for data whilst they are travelling. A recent tale was of a US customer who took his iphone to Europe. Although he never made a call and checked his emails once or twice, he received a $3000 bill for his troubles as his phone was set to check his email every 10 minutes. At least with a Blackberry it only checks the headers rather than downloading the whole email.
Still interested in an iphone I called O2 in the UK:
'What are the datacharges if I take my phone abroad?' I asked.
'The roaming charges for calls and SMS are published on our site' the representative told me.
Me: 'But what about data?'
O2: 'It depends on which country you travel to' (really? I thought data roaming charges were standard apart from a few exceptions).
Me: ' I got to France a lot, how much is it to get my email there?'
After checking with her supervisor I was told: 'The charges are set by the local network, its up to them.'
Me: 'That's simply not true. You charge me and it's on my bill. Contractually you would have to advise me of the charges, or at least publish them on your website.'
I searched their website to see, whilst the operator put me on hold to talk to her supervisor again. Finally, using a google search I found a page, clicked the link and it was dead.
O2: 'We don't know how much it is to use an iphone in France.'
Me: 'Most people take their phone abraod, surely if I'm going to buy an iphone I'll need to know how much it costs to use it?'
The conversation ended shortly afterwards. They didn't offer to find out, and were completely unable to give me the costs of data. In short, much as I like the functionality of the phone (I am a Mac user) the restrictions from the networks means I will never buy one until they drop the roaming data charges.
Still interested in an iphone I called O2 in the UK:
'What are the datacharges if I take my phone abroad?' I asked.
'The roaming charges for calls and SMS are published on our site' the representative told me.
Me: 'But what about data?'
O2: 'It depends on which country you travel to' (really? I thought data roaming charges were standard apart from a few exceptions).
Me: ' I got to France a lot, how much is it to get my email there?'
After checking with her supervisor I was told: 'The charges are set by the local network, its up to them.'
Me: 'That's simply not true. You charge me and it's on my bill. Contractually you would have to advise me of the charges, or at least publish them on your website.'
I searched their website to see, whilst the operator put me on hold to talk to her supervisor again. Finally, using a google search I found a page, clicked the link and it was dead.
O2: 'We don't know how much it is to use an iphone in France.'
Me: 'Most people take their phone abraod, surely if I'm going to buy an iphone I'll need to know how much it costs to use it?'
The conversation ended shortly afterwards. They didn't offer to find out, and were completely unable to give me the costs of data. In short, much as I like the functionality of the phone (I am a Mac user) the restrictions from the networks means I will never buy one until they drop the roaming data charges.
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