SMS helps call centres ..

... to improve communicaton and cut costs.
No surprises here, but call centres have found that switching to SMS can greatly improve customer satisfaction. No more waiting in a queue, or navigating a complex IVR system to find out a simple piece of information such as a current balance.
A recent report states that:
'SMS efficiently replaces the need for live agents, as well as IVR systems, for many simple service inquiries including order status, payment reminders, account activity alerts, delivery notifications, security alerts, and more, allowing live agents to spend time on dealing with more complex customer inquiries.'
Systems such as our own txt4ever allow SMS Marketing and SMS Customer Relationships to be easily managed through web-based interfaces or IP-based systems.

The Killer Application for Mobile

The question that I often hear discussed is 'what will be the killer application for mobile'? People have considered everything from content to location-based services.
However, the killer application already exists. I have heard some people claim that it already exists in the form of voice calls. I would argue that the killer application is, in fact, SMS.
With over 4.5 billion messages sent each month in the UK - more than voice calls - and growing all the time, you can only conclude that SMS is the most successful application for mobile.
Once again the strength of text messaging has been proven in the health sector, with a company claiming to have more than 10 million potential users receiving messages on everything from appointment reminders through to medication and health education information.
The business SMS market is still relatively small, but is bound to grow in 2008.