The question that I often hear discussed is 'what will be the killer application for mobile'? People have considered everything from content to location-based services.
However, the killer application already exists. I have heard some people claim that it already exists in the form of voice calls. I would argue that the killer application is, in fact, SMS.
With over 4.5 billion messages sent each month in the UK - more than voice calls - and growing all the time, you can only conclude that SMS is the most successful application for mobile.
Once again the strength of text messaging has been proven in the health sector, with a company claiming to have more than 10 million potential users receiving messages on everything from appointment reminders through to medication and health education information.
The business SMS market is still relatively small, but is bound to grow in 2008.
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