There are a number of stats coming out that show the iphone and iphone users as having a significant impact on mobile content and advertising.
According to Getjar.com, the iphone represented just 0.04% of the mobile handset market in Dec 2008.
Admob, the mobile advertising network, reported that 16% of their users were on iphones, and 48% of the Smartphone market.
We are also seeing numerous reports of the success of Apple's App Store and iphone developers making bucket loads of money:
'Consumers downloaded more than 10 million iPhone applications within the App Store's first three days and 60 million in the first month, a $21 million windfall for Apple's developer partners'
So what is the significance of all this? In spite of iphone's small market share and in spite of the fact that their users tend to be a bit smug, there is no doubt that users are genuine early adopters. They both browse the web and download more than any other phone user. And if you are looking to develop mobile apps, there is a greater chance of success by developing for the iphone.
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