The latest report from Research and Markets predicts that over 2 trillion texts will be sent this year - that's two for each subscriber each day.
Although other mobile data and content services are starting to grow, SMS still represents the killer app for mobile. The authors of the report state: "This supports our claim that of the various new telecoms technologies and innovations over the last few decades, there can only be one conclusion drawn – the most popular services are usually communications-based – not entertainment, not information, but communications."
Banks and financial services sectors are beginning to take a greater mobile commerce, particularly m-payments and m-banking. Focus has also turned to the developing markets, where mobile phones are being viewed as an opportunity to reach the masses that would not otherwise use m-payment or m-banking services.
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