I could have said this for free, but after commissioning a survey with SSI for Martin Dawes systems, it turns out that over 70 percent of social network users said they wouldn’t join a social network launched by their mobile service provider.
'It suggests mobile subscribers aren’t fully convinced about the relevance of social networks to their personal or business lives.' As one report states.
The problem is that fundamentally, people don't trust their network. Roaming charges, data charges and other rip-offs means that people do not trust their mobile operators.
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