Two interesting articles:
http://www.theregister.co.uk/2007/05/03/jd_power_survey/
http://www.pocket-lint.co.uk/news/news.phtml/7619/8643/Phones-Mobiles-Research-Survey-Cost.phtml
These show that SMS now outstrips voice calls in the UK.
This follows from the Ofcom findings last year, which noted that the majority of the UK prefer SMS text messaging to making voice calls.
Overall SMS grew by 15% in the UK in 2006.
This is not a world-wide trend though, as the reverse seems to be true in Germany.
My interest is in the way we use and relate to technology - in particular, our relationship with their mobile phones. We are seeing great changes in the way people use their mobiles - both in the technology and their place in society. I am the CEO of mobile marketing agency, txt4ever, a company I started in 2005 as a mobile division of web and print company Formation Ltd, and I sit as the chair of the Direct Marketing Association’s (DMA) Mobile Marketing Council.
Showing posts with label voice calls. Show all posts
Showing posts with label voice calls. Show all posts
Tuesday, May 22, 2007
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