My interest is in the way we use and relate to technology - in particular, our relationship with their mobile phones. We are seeing great changes in the way people use their mobiles - both in the technology and their place in society. I am the CEO of mobile marketing agency, txt4ever, a company I started in 2005 as a mobile division of web and print company Formation Ltd, and I sit as the chair of the Direct Marketing Association’s (DMA) Mobile Marketing Council.
Wednesday, April 16, 2008
The MMS Picture Frame
However, a neat new application of the MMS system has been employed in a new digital photo grame.It can receive pictures directly from a mobile phone to be instantly displayed on a mantlepiece.
The 7-inch Parrot DF7700 Digital Photo Frame claims to be the first to market that accepts photos sent to it via MMS.
The device has an integrated SIM card with a dedicated call number and a log-in or password is not required when sending photos to the Frame via MMS. It also features a USB connection and an SD card slot for more conventional methods of photo transfer.
Photos are automatically resized to optimize memory which has a capacity of storing over 500 photos in its internal flash memory. These can be displayed on its high-resolution TFT screen in slideshow mode, or as a single picture. It includes automatic image rotation and a built-in light sensor that adjusts the LCD’s brightness as room lighting changes.
Given that digital picture frames were one of last Xmas's biggest sellers, the MMS Frame may well capture people's imagination.
Monday, December 25, 2006
MMS now quite popular
Picture messaging reaches a respectable one million a day in the UK.
Although it is clear that the predictions that MMS would replace SMS are now best forgotten, operators have been slow to release figures for the number of MMS messages that users were sending. This led inevitably to conclusions that the number of messages was well below exectations.
Now the MDA has ben able to secure the agreement of UK operators to issue a combined total from them of the number of P2P MMS that are being sent.
Earlier this year the MDA revealed that over half of the UK’s phones are picture-capable with the UK’s first five megapixel camera phone now available from LG, and one and two megapixel cameras becoming commonplace in handsets
As the number of people using camera phones grows, more and more users are sending and receiving the photographs they take. It won't be overtaking SMS anytime soon, but we extend a warm welcome to MMS into the family of mobile messaging products.
An alternative to MMS is WAP Push or URL sending. It costs the same as SMS, and can be sent from web-based messaging system, such as txt4ever.