As part of my role with the DMA (Direct Marketing Association) Mobile Council, I have contributed to a series of help notes which have formed a mobile marketing guide.
These cover all the current tools, such as SMS and Mobile Web as well as emerging tools such as QR (quick recognition), LBS (location based services) and Bluetooth applications.
Each help note explains what the tool or technology is, how it works and some examples of how it has been used.
The guides are free to everyone - click here to go to the DMA Mobile Council site
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