Here's a simple, obvious, yet very interesting point about the value of mobile content.
A survey a young group of mobile users asked the how much they would pay to download a track to their phone. They all gave answers of around 75p to £1.00.
When asked how much they would pay for a ringtone, it was around £3.
In other words, they would pay around 3 times as much for something that represented just a few seconds of a complete song!
Why was that?
The answer was social kudos. It was important that they were heard with the right ringtone on their phone. So important that they would spend more than 3 times the cost of the full track.
This principle can be applied to all kinds of items, for example in social networking you may pay to send a virtual bunch of flowers. The price of something is always based on it's perceived value, it is significant though how much value can be added when it gives social kudos.
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