Developing Countries and Mobile Content

Mobile users in developing countries are more interested in mobile content and services than other countries, reports ClickZ. That shouldn’t be too surprising to anyone, but here are some figure:
A report revealed that 63.5 percent of people in Latin America want to access the internet on their mobile phones—In Asia that figure is 56.4 percent, in Eastern Europe it’s 53.9 percent, in Western Europe it’s 30.4 percent and in the US it’s only 22.6 percent. The accepted wisdom is that this is due to a lack of infrastructure in these countries. “The new mobile power user is really in emerging markets. There is a population in these markets that is interested in using and willing to pay for advanced services,” said Dave Murray, director of the CMO Council’s FAME Group.