Surveys by text are a simple and cost-effective way of gathering feed-back. We are now incorporating this into txt4ever, which provides all the tools to set up and run a mobile-based survey.
The mobile user will typically take the following steps:
Sedd an initial text message of the keyword to a shortcode number
Receive an automated reply with the survey questions and insturctions on how to answer.
Send a reply message which is stored in the system and can be exported as a datafile for further analysis.
The system can handle multiple keywords and sub kewywords. For example, if you think xxx reply with survey a. This can then generate a secondary question and so on.
All in all, mobile surveys are a great way to engage and get feedback - it's fast, direct and cheap
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